{"id":22759,"date":"2024-10-04T09:12:50","date_gmt":"2024-10-04T08:12:50","guid":{"rendered":"https:\/\/sodiaal.coop\/?p=22759"},"modified":"2024-12-12T10:38:46","modified_gmt":"2024-12-12T09:38:46","slug":"yoplait-a-global-brand-that-belongs-to-its-farmers","status":"publish","type":"post","link":"https:\/\/sodiaal.coop\/en\/yoplait-a-global-brand-that-belongs-to-its-farmers\/","title":{"rendered":"Sodiaal announces an agreement with General Mills to acquire the activities of Yoplait and Libert\u00e9 in Canada"},"content":{"rendered":"\n<p>We are proud to announce that <a href=\"https:\/\/sodiaal.coop\/\">Sodiaal<\/a> has reached an agreement with <strong>General Mills<\/strong> for the acquisition of <strong>Yoplait<\/strong> and <strong>Libert\u00e9&#8217;s<\/strong> operations in Canada!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Following our successful acquisition of <strong>Yoplait&#8217;s<\/strong> operations in Europe and the brands <strong>Yoplait <\/strong>and <strong>Libert\u00e9<\/strong> worldwide in 2021, this transaction strengthens our consumer segment, with a balanced portfolio of diversified and successful brands marketed under <strong>Yoplait<\/strong> and<strong> Libert\u00e9<\/strong> &#8211; which are highly valued by Canadian consumers since 1971, in a market with strong growth potential.<\/p>\n\n\n\n<p>This is a key step in our branding and international development strategy, as part of our plan<strong> &#8216;Growing Together&#8217;<\/strong>. The takeover of Yoplait&#8217;s operations in Canada provides an additional tool to create value for our farmers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The cooperative<\/strong> take a new strategic direction, focusing on collective strength, operational excellence, added value through its brands and internationalisation.The strength of<strong> the cooperative&#8217;s brands<\/strong> and the wealth of its expertise are a powerful lever for in creasing its global presence. Its market share in all areas of the dairy business and, ultimately, for securing the future of the French dairy industry through a stronger and more efficient organisation.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The Canadian market, known for its dynamic consumer base and growing demand for high-quality dairy products, presents a significant opportunity for <a href=\"https:\/\/sodiaal.coop\/\">Sodiaal<\/a>. By bringing <strong>Yoplait<\/strong> and<strong> Libert\u00e9&#8217;s<\/strong> operations under our umbrella, we aim to leverage this market growth potential to better meet consumer expectations and needs. Our diverse product offerings will be strategically positioned to cater to a wide range of preferences and dietary requirements, further solidifying our presence in the region.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are proud to announce that Sodiaal has reached an agreement with General Mills for the acquisition of Yoplait and Libert\u00e9&#8217;s operations in Canada! Following our successful acquisition of Yoplait&#8217;s operations in Europe and the brands Yoplait and Libert\u00e9 worldwide in 2021, this transaction strengthens our consumer segment, with a balanced portfolio of diversified and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22760,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-22759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sodiaal announces an agreement with General Mills<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sodiaal.coop\/en\/yoplait-a-global-brand-that-belongs-to-its-farmers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sodiaal announces an agreement with General Mills\" \/>\n<meta property=\"og:description\" content=\"We are proud to announce that Sodiaal has reached an agreement with General Mills for the acquisition of Yoplait and Libert\u00e9&#8217;s operations in Canada! 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